CHANEL
(Chanel remains the ultimate exponent of French luxury, balancing an almost untouchable historical heritage with the demands of an ever-changing fashion market. Founded by Gabrielle 'Coco' Chanel in the early 20th century, the brand continues to be a symbol of female empowerment, sophistication, and timeless design.
The Essence of the Maison
The DNA of Chanel is built upon pillars that revolutionized the female wardrobe:
Tweed: Originally a masculine fabric, transformed into structured and comfortable jackets.
The 2.55 Handbag: The first shoulder bag, which liberated women's hands.
The "Little Black Dress": The democratization of elegance through simplicity.
Chanel No. 5 Perfume: An olfactory revolution that remains the world's best-selling fragrance.
Retrospective: Fashion Seasons in the Past Year 2025
the past year has been a period of transition and reaffirmation for Chanel. Following the departure of creative director Virginie Viard in mid-2024, the brand presented collections focused on "cinematic sophistication" and a return to the nautical roots of Deauville.
Fall-Winter 2024/2025 Ready-to-Wear
Presented at the Grand Palais Éphémère, this collection was a tribute to the coastal town of Deauville, where Coco Chanel opened her first hat boutique.
Highlights: Wide-brimmed hats, fluid silhouettes, and a color palette inspired by the Normandy sunset 'shades of pink, mauve, and orange'
News: The season's opening video, starring Penélope Cruz and Brad Pitt, went viral, celebrating classic romance and French cinematic aesthetics.
Fall-Winter 2024/2025 Haute Couture
With the in-house design team taking the lead, the Haute Couture collection was presented at the Palais Garnier, Paris Opera.
Concept: A fusion between the world of opera and couture. Voluminous capes, intricate embroidery, and the extensive use of taffeta.
Reception: Critics highlighted the technical mastery of the Chanel ateliers, proving that the brand maintains its creative strength even during leadership transitions.
Spring-Summer 2025, Presented Late 2024
The most recent collection marked Chanel's triumphant return to the Grand Palais, following years of renovation to the historic building.
The Setting: A giant birdcage installed under the glass dome, a reference to the famous perfume advertisement starring Vanessa Paradis and Coco's affinity for exotic birds.
Aesthetics: Much lightness, transparencies, feathers, and, of course, new reinterpretations of the classic tweed suit in pastel tones.
The Future: Sustainability and Governance
Beyond the runways, Chanel has been investing heavily in:
Craftsmanship Ecosystems: The acquisition of specialized ateliers 'embroidery, feathers, millinery' to ensure the survival of traditional French arts.
Transparency: The Chanel Mission 1.5° initiative, focused on reducing the carbon footprint and using materials from regenerative sources.
Leadership: The market eagerly awaits the appointment of a new creative director to define the course of the next decade, with names from contemporary fashion being constantly speculated upon by the specialized press.
Chanel ends the past year's cycle consolidated as a brand that does not need to follow fleeting trends. Its focus remains on the real woman—the one seeking lasting luxury and a silhouette that, as the founder herself used to say, 'does not go out of style, because fashion fades, only style remains the same.'