PRADA
(Since 1913, Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation.[...]
Concetuality is Prada's preferred form of exression in an intellectual commitment to good taste. In every collection, shared aesthetic codes are reinterpreted through an unusual perspective, while new products challenge material proceses with the use of technology and know-how. [..])